Case studies engineered for revenue.

The Challenge

MBD ran their warehouse, route sales and finance on Fishbowl. It couldn't model their distribution workflow — drivers selling routes into hundreds of local stores, invoicing on the spot, purchasing and margin reporting — so data lived in spreadsheets between systems.

What We Built

• A custom ERP that replaced Fishbowl end to end
• Warehouse & stock control with purchase-order management
• Finance module with live purchase-vs-selling margin reporting
• Driver mobile app: local-store route sales, on-the-go invoice printing
• Real-time sales and route dashboards for management
• Shipped 2023 — Echo runs ongoing support, maintenance and feature updates

Also productized as Echo's Smart Warehouse ERP platform.

The Challenge

After seeing the MBD platform in production, Robin Distributors — a larger operation spanning distribution and their own Grand Papas manufacturing — wanted the same backbone, but with a substantial set of features specific to how they buy, warehouse and sell.

What We Built

• Deployed the Echo distribution platform as Robin's core system
• Built a large set of operation-specific add-ons beyond the MBD scope
• Extended driver, purchasing and reporting modules to their workflow
• Ongoing support, maintenance and iterative feature delivery

Robin's adoption is why larger distributors and manufacturers now trust Echo to build, not just configure, their software.

The Challenge

High-value implant and cosmetic cases in a competitive market, where a wasted lead is expensive and every consult call has to count.

What We Did

• Rebuilt campaign and match-type architecture around high-intent implant terms
• Offline conversion tracking so Smart Bidding optimizes to booked consults, not form fills
• Continuous search-term sculpting and landing-page alignment

The Challenge

Towing demand is immediate and local. Every dollar has to produce a phone call from someone who needs a truck right now.

What We Did

• Tight geo and call-focused campaign structure
• Call tracking and offline conversions to bid toward answered, qualified calls
• Ongoing scaling as coverage areas expanded

The Challenge

Two distinct services with different margins and buyer urgency, competing against national glass chains on search.

What We Did

• Split campaigns by service and intent, with dedicated landing pages
• Conversion tracking on calls and quote requests
• Bid and budget shifts toward the higher-margin, higher-close service

The Engagement

An agency partner white-labels Echo to run paid search for their e-commerce clients. Client identity is withheld under NDA; the figures below are from the live account.

What We Did

• Target-ROAS Smart Bidding on a clean, deduplicated conversion-value feed
• Shopping and search structure rebuilt around margin tiers
• Creative and feed testing cadence owned end to end

The Challenge

A new online snack store with a small budget, no brand recognition, and a crowded impulse-buy category.

What We Did

• Built the brand identity from the ground up
• Built and now manage the paid campaigns on a deliberately lean budget
• Tight product-feed and creative testing to keep CPA low while scaling volume

The Challenge

Drive online orders in a regulated category with tight targeting rules and thin margins per order.

What We Did

• Compliant campaign structure and audience setup
• Landing-page and checkout alignment to lift conversion rate
• Budget paced to the highest-performing products and windows